retail development
Is your ‘Retail Footprint’ working hard enough?
For beauty brands already selling within a wholesale environment, or looking to do so, one thing is for certain: gaining ‘shelf presence’ for your products is essential to ensure sales, position and ongoing listings. Prominent retail shelf space is hugely desirable and fiercely fought over by brands, often who are obliged to pay a premium listing fee for accessible, eye-catching placement of their product lines.
Some suppliers have gone to great effort to get that ‘stand-out-factor’ in store, creating bespoke and standalone display units or gondolas in an attempt to get their products seen. Such displays are sometimes impracticable and expensive across multiple locations and some wholesalers find that they disrupt the flow of their storefront, restricting their use to short periods of time.
The IB ‘Retail Footprint’ concept
Our unique solution for beauty brands is called the Retail Footprint Concept. This came out of a need to address the issues above by:
- Being affordable to construct and install
- Scalable to roll out across multiple locations
- Flexible in their sizes
- Able to fit in with existing shelving schemes in the retail/wholesale space.
Bespoke retail kits for YOUR beauty brand
Using exhibition graphic quality digitally printed materials, we’re able to create customised kits of varying sizes to represent your brand on shelf. Manufactured to exact sizes and exacting standards, our Retail Kits will showcase your products in a professional, coherent and logical manner. Easier to install, replace and update than bespoke stand builds, our Retail Footprint Concept is an industry first and our specialist contractor has literally decades of experience working within the exhibition, retail and showcase market space.
If you’re looking for outstanding branding of your products that wholesalers and retailers love, get in touch with us today. You’ll be surprised at how cost effective our Retail Footprint Kits can be.