Referral marketing… testimonial marketing… call it what you will. But it’s a system that just works. It always has done. Even now big brands with their television campaigns still adopt tried and tested techniques of testimonial marketing through the creative approaches that they use.
We can all remember seeing the housewife or house husband extoling the virtues of that particular ‘washing up liquid ‘brand or ‘floor cleaning’ product. People buy people …before they buy the product. So, the ability to attract genuine and importantly believable referrers or brand ambassadors is what every beauty brand is looking to achieve.
At Innovative Beauty we’ve developed a system that works just as well for B2B brands as it does for B2C brands. A system that helps you quickly leverage referrers and ambassador’s own social networks to grow your own, whist simultaneously driving sales and product reviews. Importantly our system helps you achieve this at sensible cost of acquisition rates.
To find out more about our programs, why not get in touch!
Influencer Marketing
Influencers can also be a great way to catapult your brand on the road to success and particularly for B2C brands trying to get traction quickly in what is a chaotic and cluttered social media market.
Influencers however can be expensive and often fickle, switching their allegiances for a bigger perceived or actual earn out. That’s not to say all influencers are the same and some will remain loyal to brand they trust and that gives them credibility with their audiences too. It should be after all a ‘two-way street’ type of relationship. Influencers can also fall out of favour or fashion more quickly than you might think or like, so working with the right kind of influencer(s) is crucial for your brand.
We can help you with the more obvious commercial arrangements, sourcing, negotiation and management of product influencers, or introduce you to some more creative and more cost-effective ways to leverage this type of marketing and promotion.