strategic email marketing
Elevate Your Beauty Brand with Our Exceptional E-Marketing Services
Innovative Beauty are experts in curating captivating, on-brand email campaigns guaranteed to mesmerise your audience and catalyse growth. Our specialist network of strategists, word-smiths, and designers, collaboratively bring to life email initiatives that shine a light on brand recognition, widen reach, and boost conversions.
Besides this, our skills extends to additional digital marketing services like boutique web design, social media, and SEO, supporting the expansion of beauty businesses across the UK.
Maximise Your Impact with Our E-Marketing Services
Campaign Plan & Strategy
Our email marketing system ensures your messaging aligns with your audience’s desires. Guided by your campaign aspirations, we pinpoint optimisation tactics to assure its triumph.
Engaging Content Creation
Our gifted copywriters craft emails to lure high open rates and conversions. Our speciality designers fashion on-brand campaigns that truly stand out.
Optimised Delivery
We guarantee each email passes rigorous testing and quality assurance checks. All emails are dispatched at the most opportune times for your audience.
Data-Driven Analysis
We keep tabs on key parameters like open rates, click-through rates, and conversion rates to glean insights about your campaign’s impact.
Maximise Your Impact with Our E-Marketing Services
Mastering an email campaign can become as complex as the finer details of a beauty ritual. Don’t fret, that’s where Innovative Beauty steps in.
An impactful email campaign should echo your brand’s distinctiveness. Attentive to the selection of words and visual aesthetics of your campaign, we strive to make a splash in your current and potential customer’s inboxes. Utilising our beauty industry acumen, we curate emails that pop off the pages and emulate your brand’s tone of voice. We also cater to personalising emails and embedding links to relevant landing pages to bolster website traffic. Our mavens work across diverse platforms like email, social media marketing, SEO, web design and more to propel your brand’s success.
Fancy running a trial before plunging headfirst? Why not put a one-time email to the test and see the results unfold? Or, we can devise a schedule for regular emails, ongoing campaigns and more. Whatever path you tread, our digital marketing strategists, designers, and copywriters will refine each email to perfection before sending it out. And once your email nestles in your audience’s inbox, we’ll keep you updated on its performance with a comprehensive analytics report.
Email Marketing Drip Campaigns
What are Drip Campaigns?
An email drip campaign is a series of customized, perfectly-timed messages that are sent to customers automatically, triggered by their behaviour. Excessive e-marketing to your database without legitimacy or relevance will significantly increase the opt-out rate, and impact negatively on your repeat and returning customer ratios.
Drip, or automated funnel marketing is way of engaging with different customer groups in a timely, relevant manner. Drip email marketing is so effective that:
- It’s open rates are 80% higher than single emails
- Average click-throughs are 3 times higher
- An email drip campaign generates 50% more sales-ready leads
- Companies that do drip email marketing well generate 80% more sales at 33% lower costs
The question isn’t whether you should be using drip email, it’s what you should use it for. Depending on your goals and the customer segments you’re targeting, your email drip campaigns can be customised in different ways such as:
- Product launch drip email campaigns
- Cart abandonment email drip campaigns
- Promotional drip email campaigns
- Upsell drip email campaigns
- Event / live stream drip emails
- Customer retention drip campaigns
- Post-purchase drip email campaigns
- Stock alert drip email campaigns
The platform that we recommend for our customers is effective, simple to implement and easy use, even on a self-help basis. It inexpensively enables you to create bespoke messaging funnels in just a few minutes using simple drag and drop tools that are intuitive to use. Treat each of your customers as an individual and customise the way you communicate with them in a more effect manner.